Why You Need to Claim Your Google Business Listing

Google has an online business directory. It’s called Google Places. It’s a list of businesses much like the yellow pages in a phone book. Your business may be listed in this directory even if you have not added it. In that case it would contain only basic information. You can make it better by correcting the information and adding more to it. You can add pictures and video to your listing.The name Google Places is being changed to Google+ Local Pages. This change integrates Google’s social network, Google Plus, with the business listings which are called Google Places. Social networking and interaction can play a large part in how well your business listing shows up when people are searching for your type of business.Why is this online business directory important for your business?
This business directory is used by more people searching for businesses than any other. It is used in the Google Maps product which is on millions of smart phones as well as desktop and laptop computers. It’s also included in local search results. Local search means searching for local businesses.Being listed in this directory is extremely important. Especially if you’re in a competitive category with many competitors in your local area. There are often times only 7 businesses listed on the first page of a search results page. If your business is not one of those 7 you are missing a lot of leads and potential customers.Accuracy and Completeness Count
Having your business directory listing accurate helps Google know that your business is legitimate. It also helps to include as much information as possible in the listing. This is true for your website as well. When Google sees the exact same information in both your website and your business directory listing it will rank both your website and your business directory listing higher in search results.Higher rankings means more customers
When you get your business to rank higher in search results you will get more leads. The reason is simply that people choose the first listings they see. It is proven that the higher position listings get the most clicks. Another benefit is that when your business listing moves up to a higher position, all the others below it move lower. You’ll be taking business away from your competition.Optimize your business listing now!
This is very important. The sooner you get your business listing to rank higher the sooner you’ll attract more leads and customers. It’s easy to put this off until later. But why put off attracting new leads and customers until later?

How To Become An Email Marketing Expert

One of the best things that you can ever do for your online business is becoming an email marketing expert. By learning how to master email marketing, you give yourself an advantage that others only wish that they could have. As an email marketing expert, you give yourself the chance to achieve predictable results. You’ll be able to rely on your numbers and estimate how much money you’re going to make each month.Some people tend to believe that email marketing is on the decline but I TOTALLY disagree. I believe this because I practice email marketing everyday, and believe that I am an email marketing expert myself. The first thing on my marketing task list everyday is to implement an email marketing strategy that will boost my conversions, boost my click through rates, and boost my leads to sales ratio. This is how I’m able to scale in my business each month.So what kinds of things should you be doing and know how to do to propel your email marketing results right away? I want to give you a few tips on what you should be doing so that your overall online marketing efforts are balanced by the results that your email strategy is doing. Because once you master the email side of things, everything else in your business becomes a lot easier. Here’s one thing you can start doing to become an email marketing expert in a short period of time:1) Track your link clicksIn most email autoresponder programs (such as Aweber, GetResponse, Constant Contact, Mail Chimp, etc), you will have the opportunity to view how many people on your list clicked on the link(s) in your emails. All you have to do is simply make the decision to turn this option on or off. It’s that simple. And you want to do this because it makes a huge difference in email sequencing.You don’t want to send out emails blindly without knowing what kinds of results you’re getting. Let’s say for instance that you’re getting 100 leads per day onto your mailing list, and it takes you an average of 10 emails to get a sale – when they’re spaced out 3 days apart. Here’s what you want to recognize, because it could alter the amount of profits that you make exponentially.Regardless of how far apart you’re spacing each email out, if in the 5th email you send you realize from the numbers that 4% of your 100 new leads are unsubscribing in that email, but in all of the rest of the emails you’re getting click through rates such as 30% and you’re getting sales… this should be a clear indication that the email needs to be revised – or totally removed altogether.By changing or removing that 1 single email, you could save yourself 4 leads – that could continue to stay on your list and even purchase from you in the future. And depending on your product price, and your cost per lead, this could be the difference between a lot of revenue for you – or mediocre to NO revenue for you at all. So as an email marketing expert, this is one of the things that you need to spot and take notice of so that you can make as much money as possible. Here’s another way to become an email expert in no time at all:2) Only mail to good and qualified leadsSome people believe that all leads are good. You will find that some people generate leads in any way that they can so that they can feel good about themselves, and post pictures of their large lists in forums and Facebook groups. This is not a good idea. Only generate and put people on your email list who are interested in what you have to offer – or who have purchased something that is really close to what you have to offer.I know some people who love the idea of solo ads. Solo ad marketing is when someone has an email list, and they allow people to mail to their list for a fixed price. Then once the mailing is over, they allow somebody else to mail to their deadbeat list in all in attempts to con them on the idea that their list is golden and supreme. This is not at all true. You should never attempt solo ad marketing.As an email marketing expert, the best kinds of leads to mail to are leads that you generate yourself. You typically do this via some form of display or pay per click (PPC) advertising, joint venture, viral marketing, or referral marketing campaign that you implement. But with solo ad marketing, how do you know how the leads where generated? Are you going by what the list owner has told you?You don’t know this person. They could have bought a 100,000 email lead database from some bulk lead company for $10, and are charging you $80 for every 100 leads that they send your message to. Not only do they scam you and you get no results in the form of income, but you could also get your website blacklisted. An email marketing expert would know this and would stay away from this form of marketing – because they know it’s a waste of time and money.To truly succeed online email marketing is essential, so becoming an expert is a necessity. Never rely on list brokers or buy email lists from someone. Generate leads from people who have sought YOU out, and know your conversion rates. When you have leads coming in from paid advertising and free marketing, you’ll lower your cost to get each lead, and you’ll be in control of what happens in your business.Which would you rather have? An unpredictable email campaign or a predictable one? This simple factor alone will save you 5-10 years of heartache and waste of time. This is something that you truly need to consider. If you want the most success in your business as possible, become an email marketing expert starting today.

Pullover Hoodies

Pullover hoodies, when first introduced to the world, was such fresh take on trends. They have become increasingly widely popular around the world, especially among young people, because it is so easy to combine hoodies with other clothing from their closets, to add that much stylish accent. To them, the hoodies are great combination of comfort and style.Later on those pullover hoodies became hit together with rap music and also hip hop. Recently, pullover hoodies are also a great trend in universities as many university students make them as their team uniform. Almost all universities in the world, at least one or two classes in them, have ordered the clothes with their university tag on the chest or the back parts.Pullover hoodies are also available for and admired by kids, adult men and even women. For kids or even babies, they are mostly available in cute styles and bright colors such as blue, red, pink, orange and some others. There are a lot of kids’ hoodies that have animal prints, kangaroo pockets and also animals’ ear-like flaps on the hoods but there are also other kinds that have some simpler design for some older boys.While the early pullover hoodies worn by young people were only available in some boring basic and classic colors like black, blue or white, the newest trends offer hoodies in more interesting colors especially for young girls and women. Now fashion lovers can easily get the light blue, light green, yellow or even pink pullover hoodies available in many stores. Some brands also produce them in many feminine styles with so many girly accents. The basic styles can still be found though in men’s type which mostly use classic designs.As they have become very popular nowadays, anyone from any levels can wear these hoodies because they are available in a wide range of prices. Famous brands like GAP, BURTON, VOLCOM, ELEMENT, BILLABONG, PATAGONIA, RVCA, and ELEMENT produce some expensive pullover hoodies but there are also some infamous producers that make the clothes without any labels and sell them very cheaplyNo matter whom the hoodies are intended for, all of them have similar missions to give to the wearers, comfort and simplicity. This type of clothing might come in different colors and in hundreds or even thousands styles but they should be easy to wear, made of soft materials such as cotton, polyester or fleece and suitable for all seasons, and comfortable. The best pullover hoodies should be able to give warmth in cold seasons but they should also be fine to be worn in warm seasons.

Opt For Preventive Care To Reduce The Cost of Healthcare

People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.

Suggested article: Preventive Dental Care In California

What is Preventive Care?

Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.

Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.

People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.

What are the Preventative Care Services?

Here are some of the examples of preventive health care services, along with their frequencies. ·

Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.

· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.

· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·

Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.

· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.

Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.

Why Should Patients Opt for Preventive Care?

Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.

Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.

Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.

Impact of Preventive Care Cost on Health Care Costs

Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:

· Heart diseases

· Cancer

· Stroke and

· Chronic lower respiratory diseases

Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.

Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.

However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.

When and What Preventive Health Care is the Most Suitable?

A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.

Conclusion

Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.

Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.

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